Using Elements for High-Quality Site and a Better User Experience

As you already know Google Panda and Penguin algorithms were created to find more high-quality site in search and focus on the user experience. As Search Engine Marketing strategist, we need to utilize various elements in order to help search engine crawlers to better index client’s WebPages. Some of these elements are the following:

Language Annotations

• rel=”alternate” href=”x” | Helps Google serve the correct language or regional URL to searchers
• Sitemap: rel=”alternate” href=”x” | When targeting users in many languages and countries.

Pagination

Paginated content includes things like an article that spans several URLs/pages, or an e-commerce product category that spans multiple pages. With rel=”next” and rel=”prev” markup, we can provide a strong hin to Google that we would like them to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page. Watch video

Markups:

• rel=”canonical” href=”X”
• rel=”prev” href=”X”
• rel=”next” href=”X”

Rich Snippets

Rich Snippets are detailed information intended to help users with specific queries. Google suggest using the microdate format and supports the following content types:

• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music

In conclusion, besides integrating organic & paid initiatives and aligned marketing and search marketing goals we should pay close attention in helping Google crawlers to better index client’s WebPages in order to improve user experience which ultimately would result in a better CTR, optimal bounce rate, and higher number of visits.