Friday, June 1, 2012

Using Elements for High-Quality Site and a Better User Experience


As you already know Google Panda and Penguin algorithms were created to find more high-quality site in search and focus on the user experience. As Search Engine Marketing strategist, we need to utilize various elements in order to help search engine crawlers to better index client’s WebPages. Some of these elements are the following:

Language Annotations


Pagination
Paginated content includes things like an article that spans several URLs/pages, or an e-commerce product category that spans multiple pages. With rel=”next” and rel=”prev” markup, we can provide a strong hin to Google that we would like them to treat these pages as a logical sequence, thus consolidating their linking properties and usually sending searchers to the first page. Watch video
Markups:
  • rel=”canonical” href=”X”
  • rel=”prev” href=”X”
  • rel=”next” href=”X”


Rich Snippets
Rich Snippets are detailed information intended to help users with specific queries. Google suggest using the microdate format and supports the following content types:


In conclusion, besides integrating organic & paid initiatives and aligned marketing and search marketing goals we should pay close attention in helping Google crawlers to better index client’s WebPages in order to improve user experience which ultimately would result in a better CTR, optimal bounce rate, and higher number of visits.

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